Privacy Policy

1. Introduction

This Privacy Policy describes how SearchRoute Media ("we," "us," or "our") collects, uses, and discloses information when you visit our websites, request information, place a call to a number listed on our properties, or otherwise interact with our services. We operate as a performance marketing publisher and do not directly perform home services or repairs.

2. Information We Collect

Depending on how you interact with our properties, we may collect:

• Information you provide directly — such as your name, phone number, email address, ZIP code, service category, and a description of the help you are requesting, when you submit a form or place a call.
• Automatically collected information — such as IP address, browser type, device and operating system, referring URL, pages viewed, time on page, and approximate location derived from IP.
• Call-related information — described in Section 4.
• Cookies and similar technologies — described in Section 6.

3. How We Use Information

• To respond to your inquiry and connect you with a third-party service provider or approved partner network where available.
• To measure and improve the performance of our search assets, landing pages, and campaigns.
• To detect, investigate, and prevent fraud, abuse, or violations of our terms or applicable law.
• To comply with legal obligations and partner requirements.

4. Call Tracking and Attribution

If you call a phone number displayed on one of our properties, the call is typically routed through a call-tracking system. When call tracking is enabled, we and our service providers may collect information such as:

• Call time, date, and duration;
• Caller ID (where available);
• The page, campaign, keyword, or referral source associated with the call;
• Whether the call was answered, missed, or abandoned;
• Call recordings or transcripts, where enabled and disclosed.

This information may be shared with the receiving service provider or partner network for the purpose of fulfilling your request, supporting quality review, and complying with platform or partner requirements. Where call recording is used, it is subject to applicable law and the requirements of the relevant partner program.

5. Third-Party Providers and Partner Networks

SearchRoute Media does not directly provide home services, appliance repair, contractor work, pest control, cleaning, or emergency services. Information you submit may be shared with third-party service providers, lead-buyer networks, or partner programs that fulfill or route consumer requests. Those parties operate under their own terms and privacy policies, and we encourage you to review them.

6. Cookies and Analytics

We and our service providers use cookies, pixels, tags, and similar technologies for purposes such as:

• Recognizing returning visitors;
• Measuring traffic, conversion, and campaign performance;
• Diagnosing technical issues;
• Supporting fraud prevention.

Most browsers allow you to refuse or delete cookies. Disabling cookies may affect functionality of certain pages.

7. Advertising and Remarketing

We may use third-party advertising and analytics services that set their own cookies or identifiers and may use information about your visits to this and other sites to provide measurement services, targeted advertising, or remarketing. These services operate under their own privacy policies and offer their own opt-out mechanisms where applicable.

8. Data Retention

We retain personal information for the period reasonably necessary to fulfill the purposes described in this policy, comply with our legal and partner obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the context in which it was collected.

9. Your Choices

You may contact us at contact@searchroutemedia.com with questions about this policy or about information associated with your interactions with our properties. Depending on your jurisdiction, you may have additional rights under applicable privacy laws. We will respond to inquiries consistent with applicable law.

10. Children

Our properties are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be communicated through reasonable means.

12. Contact Us

For questions about this Privacy Policy or our data practices, contact:

SearchRoute Media
United States-based performance marketing publisher
Email: contact@searchroutemedia.com